Elton "Skip" McGoun

Elton "Skip" McGoun

  • Professor, William H. Dunkak Chair in Finance, Bucknell University
After putting a biology degree to good use serving the national defense as a naval officer selling candy bars in the swamps of South Carolina and organizing bowling tournaments in the Aleutian Islands, I wound up in Anchorage, Alaska answering complaint letters at a credit union. Six years later I was the chief financial officer. Following a failed job search in Hawaii, I decided to attend Indiana University for a Ph.D. in international finance, imagining myself stepping out of the pages of GQ into the finest hotels and restaurants in the financial capitals of the world. Instead, I live across the road from a cornfield and drive a pick-up. Go figure.

Bucknell is not only a great university, but if Hollywood were producing College: The Movie, this is what the set would look like. Who wouldn’t want to play a role?

No one can really leave home in the morning and no one can really leave work in the evening. We bring the same values and the same behavior to all of our activities. The society and culture that publishes the Wall Street Journal also produces SpongeBob Squarepants. The people who trade S&P 500 Index Options hang out at Coyote Ugly. More must be driving financial markets than just finance.


Contact Info

320 Taylor Hall, Bucknell University
1 Dent Drive
Social Media and Websites


  • Ph.D., Indiana University

Selected Publications


Frankfurter, George, and Elton G. McGoun, From Individualism to the Individual: Ideology and Inquiry in Financial Economics, (Aldershot: Ashgate Publishing Limited, 2002)

Frankfurter, George, and Elton G. McGoun, Towards Finance with Meaning: The Methodology of Finance, (Greenwich, Connecticut: JAI Press, 1996).

Farmer, Richard N., and Elton G. McGoun, editors, Advances in International Comparative Management - Volume III, (Greenwich, Connecticut: JAI Press, 1988).


Białaszek, Wojciech, Piotr Bakun, Elton McGoun, and Piotr Zielonka, “Standing in Your Peer’s Shoes Hurts Your Feats: The Self-Others Discrepancy in Risk Attitude and Impulsivity,” Frontiers in Psychology: Quantitative Psychology and Measurement Section, (2016).

Chakhovich, Terhi, and Elton G. McGoun, “Why Grids in Accounting?” Critical Perspectives on Accounting, Volume 34, (January, 2016), pages 36-59.

Białaszek, Wojciech, Macej Galk, Elton McGoun, and Piotr Zielonka, “Impulsive People have a Compulsion for Immediate Gratification: Certain or Uncertain,” Frontiers in Psychology: Quantitative Psychology and Measurement Section, (2015).

Allen, Douglas E., Mary Keller, and Elton G. McGoun, “Teleinvestmentevangelists: Celebrity, Ritual, and Religion and the Quest to “Beat the Market,” Qualitative Research in Financial Markets, Volume 7, Number 3, (2015), pages 290-308. (Highly Commended Paper)

Mastrolia, Stacy, Piotr Zielonka, and Elton G. McGoun, “Conjuring a Reality: The Magic of the Practice of Accounting,” MBA-CE, Volume 22, Number 3, (2014), pages 3-17.

McGoun, Elton G., and Jason Makansi, “Markets, Metaphors, and Mania,” Journal of Sustainable Finance and Investment, Volume 3, Number 4, (2013), pages 303-313.

Frandsen, Ann-Christine, Tammy Hiller, Janice Traflet, and Elton G. McGoun, “From Money Storage to Money Store: Openness and Transparency in Bank Architecture,” Business History, Volume 55, Number 5, (July, 2013), pages 695-720.

Allen, Douglas E., Richard S. Allen, and Elton G. McGoun, “Bull Markets and Bull Sessions,” Culture and Organisation, Volume 18, Number 1, (2012), pages 15-31.

Frandsen, Ann-Christine, and Elton G. McGoun, "The Architecture of Banking in Ancient Mesopotamia," Tamara, (forthcoming).

Sjodin, Ulrika, Elton G. McGoun, and Thomas Bay, "Turning Financial Markets Inside Out: How Insider Trading Regulation Really Works," International Journal of Critical Accounting, Volume 2, Issue 4 (2010), pages 419-436.

Bay, Thomas, Ulrika Sjodin, and Elton G. McGoun, "Gaming the System," International Journal of Critical Accounting,  Volume 3, number 1, (2011), pages 5-17.

Frandsen, Ann-Christine, and Elton G. McGoun, "To Be Human Is To Account," Accounting and the Public Interest, Volume 10, (2010), pages 1-12.

Bettner, Mark S., Ann-Christine Frandsen, and Elton G. McGoun, "Listening to Accounting," Critical Perspectives on Accounting, Volume 21, Issue 4, (2010), pages 294-302.

McGoun, Elton G., "The Inherent Manipulability of Markets," Accountancy, Business, & Public Interest,Volume 7, Number 2, (2008), pages 89-117.

McGoun, Elton G., Janice M. Traflet, and Ulrika Sjodin, "Crash: Porsches and Portfolios at the End of the Road," Accountancy, Business, & Public Interest, Volume 7, Number 2, (2008), pages 67-88.

Traflet, Janice, and Elton McGoun, "Has Elvis Left the Building? The Rise- and Fall(?)- of Celebrity Fund Managers," Journal of Cultural Economy, Volume I, Number2, (July, 2008), pages 199-215.

McGoun, Elton G., "Intrinsic Value in Financial Markets," International Journal of Monetary Economics and Finance, Volume 1, Number I,  (2007), pages 45-56.